Here are some project examples to give a flavour of the work I do.
TACT is the UK’s largest fostering and adoption charity. I work with the Bristol and South West office on PR and marketing campaigns across the region. As well as managing their social media activity, I produce a regular newsletter for prospective and existing foster carers. This publication tells the stories of carers and looked-after children so others can understand what fostering is all about and the difference is makes to the lives of so many young people. Interviewing these guys is a humbling experience. Read some of their stories here.
One of the things I enjoy most about my work is finding out people’s stories and then sharing these with others. I recently worked for the Vodafone Foundation which each year gives 500 people the opportunity to work for their favourite charity through its ‘World of Difference’ programme. I handled the media campaign in the South West, announcing the regional winners and sharing their experiences. Here are a couple of winners whose stories were featured in Wiltshire Magazine.
The Diocese of Bath & Wells is the regional ‘branch’ of the Church of England. I’m currently working with their communications team providing maternity cover. As well as editing the quarterly magazine Manna and managing two communications officers, I oversee a wide range of cross-media communications campaigns.
In 2012 I helped out in the marketing team at Bath Spa University for three months while they recruited new permanent members of the team. Standing in as communications manager, I ran the busy press office, managed social media channels and looked after internal communications with staff and students.
IT upgrades – don’t you just love ’em? Unfortunately they are a necessary evil, which need to be managed very carefully. Especially when the upgrade affects all 13,000 employees of your organisation, most of whom have rather complex computer requirements. For two years I worked with the Environment Agency keeping everyone in the loop while they went through just such an upgrade. This included strategy development, stakeholder analysis and evaluation. Channels included newsletters, intranet, manager toolkits, email bulletins and posters.
We all find change hard, particularly change at work. When Wiltshire Council planned its ambitious ‘workplace transformation programme’ they knew from the start that careful and sensitive communications were going to an important success factor. The aim of the programme was to reduce Wiltshire Council’s 95 administrative buildings to just four main hubs, supported by a massive investment into better technology to allow more flexible and home working. I handled the communications strategy for the programme, overseeing staff and media events, intranet, discussion boards, team leader workshops, copywriting for print and online channels, and evaluation.